Plus Complete Extra Whitening Toothpaste

Name: Plus Complete Extra Whitening Toothpaste
Brand: Crest

personal caretoothpaste oral0056100078135

View on Amazon

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

titanium dioxide

Whitening agent; EU-banned as food additive since 2022 (E171) over genotoxicity concerns; nanoparticle accumulation.

blue 1

May cause chromosomal damage; absorbed through skin.

sodium lauryl sulfate

Skin irritant; strips natural oils; may be contaminated with 1,4-dioxane.

flavour

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

cellulose gum

Synthetic emulsifier; animal studies link it to microbiome disruption and inflammation.

polysorbate 80

Synthetic emulsifier; animal studies link it to gut-microbiome disruption and intestinal inflammation.

Full ingredient list

Sodium Fluoride 0.243%, water/eau, sorbitol, hydrated silica, disodium pyrophosphate, sodium lauryl sulfate, flavour/saveur, sodium hydroxide, cellulose gum, sodium saccharin, carbomer, polysorbate 80, mica, titanium dioxide, blue 1/bleu brillant F.C.F.