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PureScore · 0–100 · Read the label, not the front

Label Matter

Look up a product. Read the ingredient label on file.

Eligible products get a PureScore model estimate from 0 to 100; missing or incomplete labels are marked as limited data. 353,432 products are on the shelves so far.

A model score is not a reviewed health rating. Sunscreen uses a separate protection comparison with cited evidence and visible unknowns.

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How PureScore works · Rankings data (JSON) · CSV · PureScore is informational and not medical advice. As an Amazon Associate we earn from qualifying purchases.

On the shelf right now

See all

The cartons people are looking up most, each with its stamp.

How the number works

PureScore is a composite of four things read from the label. Taste, price, and nutrition facts are out of scope.

Ingredient safety
40%
Formulation quality
30%
Contaminant risk
20%
Label transparency
10%

Read the full methodology

Score guide

  • 80–100Excellent
  • 60–79Good
  • 45–59Fair
  • 25–44Poor
  • 0–24Avoid

Limited data never wears an Excellent stamp: when part of a label is unmatched, the stamp says so instead of guessing.

Every aisle

All categories

Browse the labels in each aisle. Where data is sufficient, compare PureScore model estimates; sunscreen has a separate protection comparison.

PureScore Top 10

All guides

Live rankings by aisle, built from the catalog and stamped with the date the scores were computed.

Holding something right now?

Point your phone at the barcode. If it is not on the shelf yet, paste the ingredient list and Label Matter scores it on the spot.

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