Label Matter
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PureScore · 0–100 · Read the label, not the front

Label Matter

Pick anything off the shelf. We’ll tell you what’s actually in it.

Label Matter scores everyday products by what is actually on the label — food, drinks, personal care, supplements, baby products, and household cleaners. Every item gets a PureScore from 0 to 100: higher means a cleaner ingredient profile in our model. 352,993 products are on the shelves so far.

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How PureScore works · Rankings data (JSON) · CSV

PureScore is informational and not medical advice. As an Amazon Associate we earn from qualifying purchases.

Trader Joe's

Organic Reduced Fat Coconut Milk

96Excellent

On the shelf right now

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The cartons people are looking up most, each with its stamp.

How the number works

PureScore is a composite of four things read from the label. Taste, price, and nutrition facts are out of scope.

Ingredient safety
40%
Formulation quality
30%
Contaminant risk
20%
Label transparency
10%

Read the full methodology

Score guide

  • 80–100Excellent
  • 60–79Good
  • 45–59Fair
  • 25–44Poor
  • 0–24Avoid

Limited data never wears an Excellent stamp: when part of a label is unmatched, the stamp says so instead of guessing.

Every aisle

All categories

Each aisle is ranked by PureScore. Pick one and start at the top.

Highest scores in the catalog

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Products with a full, recognised ingredient list and the cleanest profile in our model.

PureScore Top 10

All guides

Live rankings by aisle, built from the catalog and stamped with the date the scores were computed.

Holding something right now?

Point your phone at the barcode. If it is not on the shelf yet, paste the ingredient list and Label Matter scores it on the spot.

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