8/18 ingredients recognized
Whitening Toothpaste with rock salt
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
Cl 77499 CI 77019 CI 77891
Whitening agent; EU-banned as food additive since 2022 (E171) over genotoxicity concerns; nanoparticle accumulation.
Flavour
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Cellulose Gum
Synthetic emulsifier; animal studies link it to microbiome disruption and inflammation.
Full ingredient list
Ayurvedic composition may result in change of colour of the product over time. This does not change the efficacy of the product. Composition: Rock Salt, Arimedas Tailam (As it is), Mentha piperata (Plant flowering tops extract), Eugenia caryophyllus (Bud oil): Other Ingredients: Sorbitol, Water, Hydrated Silica, Sodium Lauryl Sulphate, PEG-32, Flavour, Zinc Citrate, Cellulose Gum, Sodium Chloride. Phenoxyethanol, Sodium Saccharin, Sodium Fluoride. Menthol, Tocopheryl Acetate, Cl 77499. CI 77019. CI 77891, CI 19140. CI 12490, CI16255.
Ingredient analysis
Cleaner alternatives
Truth paste Kids Botanical Toothpaste
+27 vs this product
Kid's Natural Silly Strawberry Fluoride Anticavity Toothpaste
+26 vs this product
Training Toothpaste
+23 vs this product
simple truth kids toothpaste
+23 vs this product