24/25 ingredients recognized
Cinnamon brown sugar crunch cereal
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole wheat flour, sugar, soy protein isolate, rice flour, cornstarch, whole grain yellow corn flour, brown sugar syrup, wheat bran, fructose, contains 2% or less of salt, cinnamon, natural flavors, turmeric extract color, annatto extract color, bht for freshness. vitamins and minerals: calcium carbonate, magnesium oxide, reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.