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Best Toothpaste by PureScore

· How PureScore rankings work

Best for Toothpaste & Oral from the Label Matter catalog: 50 qualifying products with a PureScore (list cap 50). Higher is a cleaner ingredient profile in Label Matter's model. Informational — not medical, dietary, or nutrition advice. See how rankings are built.

Toothpaste only. Mouthwash, floss, and whitening strips in the oral aisle are dropped. Rank is the ingredient list, not cavity trials, fluoride advice, or a dentist's recommendation.

Why these rank

Kids' training pastes and adult pastes compete when both names say toothpaste. Fluoride and hydroxyapatite formulas are both eligible. PureScore does not pick a side.

Ranked table

RankProductBrandPureScoreOpen
1Truth paste Kids Botanical ToothpasteTruthpaste85ExcellentView
2Kid's Natural Silly Strawberry Fluoride Anticavity ToothpasteColgate-Palmolive84ExcellentView
3Training ToothpasteOrajel—Limited dataView
4Kids' Toothpasteup & up—Limited dataView
5Natural Certified ToothpasteJack N' Jill—Limited dataView
6Kid's Natural Fluoride-Free ToothpasteTom's of Maine—Limited dataView
7Cocoshine Whitening Toothpaste Pina ColadaCocolab—Limited dataView
8Smiling Shark Fluoride Free ToothpasteHello—Limited dataView
9Toothpaste tea treeurtekram—Limited dataView
10Cocoshine Whitening Toothpaste Delightful MintCocolab—Limited dataView
11Toothpaste Aloe VeraUrtekram—Limited dataView
12Spearmint All-One ToothpasteDr. Bronner's—Limited dataView
13Charcoal + Whitening Fluoride ToothpasteBurt's Bees—Limited dataView
14Tom's Of Maine Toothpaste Whitening PeppermintTom's Of Maine—Limited dataView
15Toothpaste All-One PeppermintDr. Bronner's—Limited dataView
16Whole Care Anticavity ToothpasteTom's of Maine—Limited dataView
17Advanced Whitening ToothpasteDentitex—Limited dataView
18Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Enamel Health & WhiteningDavids—Limited dataView
19Fluoride Anticavity ToothpasteCrest—Limited dataView
20Peppermint Fluoride ToothpasteWhole foods market—Limited dataView
21Regular Cavity Protection Flouride ToothpasteColgate—Limited dataView
22n-HA SuperMint Whitening ToothpasteBefore—Limited dataView
23Red Seal Baking Soda ToothpasteRed Seal—Limited dataView
24Clear Gel Zero Anticavity Flouride ToothpasteColgate—Limited dataView
25Pronamel Gentle Whitening ToothpasteSensodyne—Limited dataView
26ToothpasteK P NAMBOODIRI'S—Limited dataView
27ToothpasteCoop Prix Garantie—Limited dataView
28Toothpaste MintUrtekram—Limited dataView
29Daily Toothpaste, Mild pepparmintTePe—Limited dataView
30Fluoride-Free Lemon Coconut ToothpasteBefore—Limited dataView
31Natural Flouride-Free Toothpaste Fresh MintTom’s of Maine—Limited dataView
32Travel Size Charcoal + Peppermint Whitening+Antiplaque ToothpasteDavids Natural Toothpaste—Limited dataView
33Winterfresh Cavity Protection Flouride ToothpasteColgate—Limited dataView
34Blueberry Natural Certified ToothpasteJack N' Jill—Limited dataView
35Brilliant Black ToothpasteTerra & Co.—Limited dataView
36Burt's Bees for kids fluoride-free toothpasteBurt's Bees—Limited dataView
37Spearmint Whitening+Antiplaque ToothpasteDavids Natural Toothpaste—Limited dataView
38Toothpaste Marvis Ginger MintMarvis—Limited dataView
39Toothpaste Sweet Orangebambaby—Limited dataView
40Toothpaste clay organic sageCosmo Naturel Laboratoire Gravier—Limited dataView
41BR brush Organic ToothpasteEssential Oxygen—Limited dataView
42Charcoal + Peppermint Whitening+Antiplaque ToothpasteDavids Natural Toothpaste—Limited dataView
43Colgate Triple Action ToothpasteColgate—Limited dataView
44Kids ToothpasteRiseWell—Limited dataView
45Mild Mint Whitening+Enamel Health Nano-Hydroxyapatite ToothpasteDavids Natural Toothpaste—Limited dataView
46Oral Wellness ToothpasteTwice—Limited dataView
47Oral-B 123 Fresh Mint ToothpasteOral-B—Limited dataView
48Pepsodent Germi Check ToothpastePepsodent—Limited dataView
49Probiotic mineral toothpasteSuper Teeth—Limited dataView
50Sensitive+whitening ToothpasteDavids—Limited dataView

What each row is doing here

  • 1. Truth paste Kids Botanical Toothpaste (Truthpaste) — Leads this live snapshot at PureScore 85.
  • 2. Kid's Natural Silly Strawberry Fluoride Anticavity Toothpaste (Colgate-Palmolive) — PureScore 84 (EXCELLENT).
  • 3. Training Toothpaste (Orajel) — PureScore 81 (EXCELLENT). Some ingredients are unmatched — open the product page.
  • 4. Kids' Toothpaste (up & up) — PureScore 80 (EXCELLENT). Some ingredients are unmatched — open the product page.
  • 5. Natural Certified Toothpaste (Jack N' Jill) — PureScore 79 (GOOD). Some ingredients are unmatched — open the product page.
  • 6. Kid's Natural Fluoride-Free Toothpaste (Tom's of Maine) — PureScore 78 (GOOD). Some ingredients are unmatched — open the product page.
  • 7. Cocoshine Whitening Toothpaste Pina Colada (Cocolab) — PureScore 76 (GOOD). Some ingredients are unmatched — open the product page.
  • 8. Smiling Shark Fluoride Free Toothpaste (Hello) — PureScore 76 (GOOD). Some ingredients are unmatched — open the product page.
  • 9. Toothpaste tea tree (urtekram) — PureScore 75 (GOOD). Some ingredients are unmatched — open the product page.
  • 10. Cocoshine Whitening Toothpaste Delightful Mint (Cocolab) — PureScore 74 (GOOD). Some ingredients are unmatched — open the product page.
  • 11. Toothpaste Aloe Vera (Urtekram) — PureScore 73 (GOOD). Some ingredients are unmatched — open the product page.
  • 12. Spearmint All-One Toothpaste (Dr. Bronner's) — PureScore 72 (GOOD). Organic-brand listing. Some ingredients are unmatched — open the product page.
  • 13. Charcoal + Whitening Fluoride Toothpaste (Burt's Bees) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
  • 14. Tom's Of Maine Toothpaste Whitening Peppermint (Tom's Of Maine) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
  • 15. Toothpaste All-One Peppermint (Dr. Bronner's) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
  • 16. Whole Care Anticavity Toothpaste (Tom's of Maine) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
  • 17. Advanced Whitening Toothpaste (Dentitex) — PureScore 70 (GOOD). Some ingredients are unmatched — open the product page.
  • 18. Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Enamel Health & Whitening (Davids) — PureScore 70 (GOOD). Some ingredients are unmatched — open the product page.
  • 19. Fluoride Anticavity Toothpaste (Crest) — PureScore 69 (GOOD). Some ingredients are unmatched — open the product page.
  • 20. Peppermint Fluoride Toothpaste (Whole foods market) — PureScore 69 (GOOD). Organic-brand listing. Some ingredients are unmatched — open the product page.
  • 21. Regular Cavity Protection Flouride Toothpaste (Colgate) — PureScore 69 (GOOD). Some ingredients are unmatched — open the product page.
  • 22. n-HA SuperMint Whitening Toothpaste (Before) — PureScore 69 (GOOD). Some ingredients are unmatched — open the product page.
  • 23. Red Seal Baking Soda Toothpaste (Red Seal) — PureScore 68 (GOOD). Some ingredients are unmatched — open the product page.
  • 24. Clear Gel Zero Anticavity Flouride Toothpaste (Colgate) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
  • 25. Pronamel Gentle Whitening Toothpaste (Sensodyne) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
  • 26. Toothpaste (K P NAMBOODIRI'S) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
  • 27. Toothpaste (Coop Prix Garantie) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
  • 28. Toothpaste Mint (Urtekram) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
  • 29. Daily Toothpaste, Mild pepparmint (TePe) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
  • 30. Fluoride-Free Lemon Coconut Toothpaste (Before) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
  • 31. Natural Flouride-Free Toothpaste Fresh Mint (Tom’s of Maine) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
  • 32. Travel Size Charcoal + Peppermint Whitening+Antiplaque Toothpaste (Davids Natural Toothpaste) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
  • 33. Winterfresh Cavity Protection Flouride Toothpaste (Colgate) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
  • 34. Blueberry Natural Certified Toothpaste (Jack N' Jill) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
  • 35. Brilliant Black Toothpaste (Terra & Co.) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
  • 36. Burt's Bees for kids fluoride-free toothpaste (Burt's Bees) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
  • 37. Spearmint Whitening+Antiplaque Toothpaste (Davids Natural Toothpaste) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
  • 38. Toothpaste Marvis Ginger Mint (Marvis) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
  • 39. Toothpaste Sweet Orange (bambaby) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
  • 40. Toothpaste clay organic sage (Cosmo Naturel Laboratoire Gravier) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
  • 41. BR brush Organic Toothpaste (Essential Oxygen) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 42. Charcoal + Peppermint Whitening+Antiplaque Toothpaste (Davids Natural Toothpaste) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 43. Colgate Triple Action Toothpaste (Colgate) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 44. Kids Toothpaste (RiseWell) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 45. Mild Mint Whitening+Enamel Health Nano-Hydroxyapatite Toothpaste (Davids Natural Toothpaste) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 46. Oral Wellness Toothpaste (Twice) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 47. Oral-B 123 Fresh Mint Toothpaste (Oral-B) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 48. Pepsodent Germi Check Toothpaste (Pepsodent) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 49. Probiotic mineral toothpaste (Super Teeth) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
  • 50. Sensitive+whitening Toothpaste (Davids) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.

Honest caveats

  1. Catalog ≠ every SKU on every shelf. Regional or new formulas may be missing.
  2. Top-rated is PureScore, not popularity. This page sorts the aisle by ingredient score.
  3. Classification noise. Prefer the product page and ingredient list over subcategory labels.
  4. Match coverage matters. Incomplete matches can pull a score down — open the detail.
  5. Formulations change. This table is fetched live from the catalog, not a frozen dump.
  6. The list is not padded. If fewer than 50 products match the aisle and the name filter, the page shows that shorter set. Junk from another aisle is not used to fill it.
  7. Taste, price, and nutrition are out of scope. High PureScore ≠ best everyday pick.
  8. This is not dental or medical advice. A high score is not a claim that a paste prevents cavities.

Where to go next

  1. Browse Toothpaste & Oral on Label Matter
  2. Open any product above and read the PureScore + ingredients
  3. Buy via View on Amazon (Associate link):
ProductBuy
Truthpaste Truth paste Kids Botanical ToothpasteView on Amazon
Colgate-Palmolive Kid's Natural Silly Strawberry Fluoride Anticavity ToothpasteView on Amazon
Orajel Training ToothpasteView on Amazon
up & up Kids' ToothpasteView on Amazon
Jack N' Jill Natural Certified ToothpasteView on Amazon
Tom's of Maine Kid's Natural Fluoride-Free ToothpasteView on Amazon
Cocolab Cocoshine Whitening Toothpaste Pina ColadaView on Amazon
Hello Smiling Shark Fluoride Free ToothpasteView on Amazon
urtekram Toothpaste tea treeView on Amazon
Cocolab Cocoshine Whitening Toothpaste Delightful MintView on Amazon
Urtekram Toothpaste Aloe VeraView on Amazon
Dr. Bronner's Spearmint All-One ToothpasteView on Amazon
Burt's Bees Charcoal + Whitening Fluoride ToothpasteView on Amazon
Tom's Of Maine Tom's Of Maine Toothpaste Whitening PeppermintView on Amazon
Dr. Bronner's Toothpaste All-One PeppermintView on Amazon
Tom's of Maine Whole Care Anticavity ToothpasteView on Amazon
Dentitex Advanced Whitening ToothpasteView on Amazon
Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Enamel Health & WhiteningView on Amazon
Crest Fluoride Anticavity ToothpasteView on Amazon
Whole foods market Peppermint Fluoride ToothpasteView on Amazon
Colgate Regular Cavity Protection Flouride ToothpasteView on Amazon
Before n-HA SuperMint Whitening ToothpasteView on Amazon
Red Seal Red Seal Baking Soda ToothpasteView on Amazon
Colgate Clear Gel Zero Anticavity Flouride ToothpasteView on Amazon
Sensodyne Pronamel Gentle Whitening ToothpasteView on Amazon
K P NAMBOODIRI'S ToothpasteView on Amazon
Coop Prix Garantie ToothpasteView on Amazon
Urtekram Toothpaste MintView on Amazon
TePe Daily Toothpaste, Mild pepparmintView on Amazon
Before Fluoride-Free Lemon Coconut ToothpasteView on Amazon
Tom’s of Maine Natural Flouride-Free Toothpaste Fresh MintView on Amazon
Davids Natural Toothpaste Travel Size Charcoal + Peppermint Whitening+Antiplaque ToothpasteView on Amazon
Colgate Winterfresh Cavity Protection Flouride ToothpasteView on Amazon
Jack N' Jill Blueberry Natural Certified ToothpasteView on Amazon
Terra & Co. Brilliant Black ToothpasteView on Amazon
Burt's Bees Burt's Bees for kids fluoride-free toothpasteView on Amazon
Davids Natural Toothpaste Spearmint Whitening+Antiplaque ToothpasteView on Amazon
Marvis Toothpaste Marvis Ginger MintView on Amazon
bambaby Toothpaste Sweet OrangeView on Amazon
Cosmo Naturel Laboratoire Gravier Toothpaste clay organic sageView on Amazon
Essential Oxygen BR brush Organic ToothpasteView on Amazon
Davids Natural Toothpaste Charcoal + Peppermint Whitening+Antiplaque ToothpasteView on Amazon
Colgate Colgate Triple Action ToothpasteView on Amazon
RiseWell Kids ToothpasteView on Amazon
Davids Natural Toothpaste Mild Mint Whitening+Enamel Health Nano-Hydroxyapatite ToothpasteView on Amazon
Twice Oral Wellness ToothpasteView on Amazon
Oral-B Oral-B 123 Fresh Mint ToothpasteView on Amazon
Pepsodent Pepsodent Germi Check ToothpasteView on Amazon
Super Teeth Probiotic mineral toothpasteView on Amazon
Davids Sensitive+whitening ToothpasteView on Amazon

Disclosure

As an Amazon Associate, Label Matter earns from qualifying purchases. PureScores come from Label Matter's ingredient model and catalog data; they are not paid placements and are not medical, dietary, or nutritional advice. Scores can change when labels or data update.