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Best Toothpaste by PureScore
Best for Toothpaste & Oral from the Label Matter catalog: 50 qualifying products with a PureScore (list cap 50). Higher is a cleaner ingredient profile in Label Matter's model. Informational — not medical, dietary, or nutrition advice. See how rankings are built.
Toothpaste only. Mouthwash, floss, and whitening strips in the oral aisle are dropped. Rank is the ingredient list, not cavity trials, fluoride advice, or a dentist's recommendation.
Why these rank
Kids' training pastes and adult pastes compete when both names say toothpaste. Fluoride and hydroxyapatite formulas are both eligible. PureScore does not pick a side.
Ranked table
| Rank | Product | Brand | PureScore | Open |
|---|---|---|---|---|
| 1 | Truthpaste | 85Excellent | View | |
| 2 | Colgate-Palmolive | 84Excellent | View | |
| 3 | Orajel | —Limited data | View | |
| 4 | up & up | —Limited data | View | |
| 5 | Natural Certified Toothpaste | Jack N' Jill | —Limited data | View |
| 6 | Kid's Natural Fluoride-Free Toothpaste | Tom's of Maine | —Limited data | View |
| 7 | Cocolab | —Limited data | View | |
| 8 | Hello | —Limited data | View | |
| 9 | urtekram | —Limited data | View | |
| 10 | Cocolab | —Limited data | View | |
| 11 | Urtekram | —Limited data | View | |
| 12 | Dr. Bronner's | —Limited data | View | |
| 13 | Burt's Bees | —Limited data | View | |
| 14 | Tom's Of Maine | —Limited data | View | |
| 15 | Dr. Bronner's | —Limited data | View | |
| 16 | Tom's of Maine | —Limited data | View | |
| 17 | Dentitex | —Limited data | View | |
| 18 | Davids | —Limited data | View | |
| 19 | Crest | —Limited data | View | |
| 20 | Whole foods market | —Limited data | View | |
| 21 | Colgate | —Limited data | View | |
| 22 | Before | —Limited data | View | |
| 23 | Red Seal | —Limited data | View | |
| 24 | Colgate | —Limited data | View | |
| 25 | Pronamel Gentle Whitening Toothpaste | Sensodyne | —Limited data | View |
| 26 | K P NAMBOODIRI'S | —Limited data | View | |
| 27 | Coop Prix Garantie | —Limited data | View | |
| 28 | Urtekram | —Limited data | View | |
| 29 | TePe | —Limited data | View | |
| 30 | Before | —Limited data | View | |
| 31 | Tom’s of Maine | —Limited data | View | |
| 32 | Davids Natural Toothpaste | —Limited data | View | |
| 33 | Colgate | —Limited data | View | |
| 34 | Jack N' Jill | —Limited data | View | |
| 35 | Terra & Co. | —Limited data | View | |
| 36 | Burt's Bees | —Limited data | View | |
| 37 | Davids Natural Toothpaste | —Limited data | View | |
| 38 | Marvis | —Limited data | View | |
| 39 | bambaby | —Limited data | View | |
| 40 | Cosmo Naturel Laboratoire Gravier | —Limited data | View | |
| 41 | BR brush Organic Toothpaste | Essential Oxygen | —Limited data | View |
| 42 | Davids Natural Toothpaste | —Limited data | View | |
| 43 | Colgate | —Limited data | View | |
| 44 | RiseWell | —Limited data | View | |
| 45 | Davids Natural Toothpaste | —Limited data | View | |
| 46 | Twice | —Limited data | View | |
| 47 | Oral-B | —Limited data | View | |
| 48 | Pepsodent | —Limited data | View | |
| 49 | Super Teeth | —Limited data | View | |
| 50 | Davids | —Limited data | View |
What each row is doing here
- 1. Truth paste Kids Botanical Toothpaste (Truthpaste) — Leads this live snapshot at PureScore 85.
- 2. Kid's Natural Silly Strawberry Fluoride Anticavity Toothpaste (Colgate-Palmolive) — PureScore 84 (EXCELLENT).
- 3. Training Toothpaste (Orajel) — PureScore 81 (EXCELLENT). Some ingredients are unmatched — open the product page.
- 4. Kids' Toothpaste (up & up) — PureScore 80 (EXCELLENT). Some ingredients are unmatched — open the product page.
- 5. Natural Certified Toothpaste (Jack N' Jill) — PureScore 79 (GOOD). Some ingredients are unmatched — open the product page.
- 6. Kid's Natural Fluoride-Free Toothpaste (Tom's of Maine) — PureScore 78 (GOOD). Some ingredients are unmatched — open the product page.
- 7. Cocoshine Whitening Toothpaste Pina Colada (Cocolab) — PureScore 76 (GOOD). Some ingredients are unmatched — open the product page.
- 8. Smiling Shark Fluoride Free Toothpaste (Hello) — PureScore 76 (GOOD). Some ingredients are unmatched — open the product page.
- 9. Toothpaste tea tree (urtekram) — PureScore 75 (GOOD). Some ingredients are unmatched — open the product page.
- 10. Cocoshine Whitening Toothpaste Delightful Mint (Cocolab) — PureScore 74 (GOOD). Some ingredients are unmatched — open the product page.
- 11. Toothpaste Aloe Vera (Urtekram) — PureScore 73 (GOOD). Some ingredients are unmatched — open the product page.
- 12. Spearmint All-One Toothpaste (Dr. Bronner's) — PureScore 72 (GOOD). Organic-brand listing. Some ingredients are unmatched — open the product page.
- 13. Charcoal + Whitening Fluoride Toothpaste (Burt's Bees) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
- 14. Tom's Of Maine Toothpaste Whitening Peppermint (Tom's Of Maine) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
- 15. Toothpaste All-One Peppermint (Dr. Bronner's) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
- 16. Whole Care Anticavity Toothpaste (Tom's of Maine) — PureScore 71 (GOOD). Some ingredients are unmatched — open the product page.
- 17. Advanced Whitening Toothpaste (Dentitex) — PureScore 70 (GOOD). Some ingredients are unmatched — open the product page.
- 18. Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Enamel Health & Whitening (Davids) — PureScore 70 (GOOD). Some ingredients are unmatched — open the product page.
- 19. Fluoride Anticavity Toothpaste (Crest) — PureScore 69 (GOOD). Some ingredients are unmatched — open the product page.
- 20. Peppermint Fluoride Toothpaste (Whole foods market) — PureScore 69 (GOOD). Organic-brand listing. Some ingredients are unmatched — open the product page.
- 21. Regular Cavity Protection Flouride Toothpaste (Colgate) — PureScore 69 (GOOD). Some ingredients are unmatched — open the product page.
- 22. n-HA SuperMint Whitening Toothpaste (Before) — PureScore 69 (GOOD). Some ingredients are unmatched — open the product page.
- 23. Red Seal Baking Soda Toothpaste (Red Seal) — PureScore 68 (GOOD). Some ingredients are unmatched — open the product page.
- 24. Clear Gel Zero Anticavity Flouride Toothpaste (Colgate) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
- 25. Pronamel Gentle Whitening Toothpaste (Sensodyne) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
- 26. Toothpaste (K P NAMBOODIRI'S) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
- 27. Toothpaste (Coop Prix Garantie) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
- 28. Toothpaste Mint (Urtekram) — PureScore 67 (GOOD). Some ingredients are unmatched — open the product page.
- 29. Daily Toothpaste, Mild pepparmint (TePe) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
- 30. Fluoride-Free Lemon Coconut Toothpaste (Before) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
- 31. Natural Flouride-Free Toothpaste Fresh Mint (Tom’s of Maine) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
- 32. Travel Size Charcoal + Peppermint Whitening+Antiplaque Toothpaste (Davids Natural Toothpaste) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
- 33. Winterfresh Cavity Protection Flouride Toothpaste (Colgate) — PureScore 66 (GOOD). Some ingredients are unmatched — open the product page.
- 34. Blueberry Natural Certified Toothpaste (Jack N' Jill) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
- 35. Brilliant Black Toothpaste (Terra & Co.) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
- 36. Burt's Bees for kids fluoride-free toothpaste (Burt's Bees) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
- 37. Spearmint Whitening+Antiplaque Toothpaste (Davids Natural Toothpaste) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
- 38. Toothpaste Marvis Ginger Mint (Marvis) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
- 39. Toothpaste Sweet Orange (bambaby) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
- 40. Toothpaste clay organic sage (Cosmo Naturel Laboratoire Gravier) — PureScore 65 (GOOD). Some ingredients are unmatched — open the product page.
- 41. BR brush Organic Toothpaste (Essential Oxygen) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 42. Charcoal + Peppermint Whitening+Antiplaque Toothpaste (Davids Natural Toothpaste) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 43. Colgate Triple Action Toothpaste (Colgate) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 44. Kids Toothpaste (RiseWell) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 45. Mild Mint Whitening+Enamel Health Nano-Hydroxyapatite Toothpaste (Davids Natural Toothpaste) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 46. Oral Wellness Toothpaste (Twice) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 47. Oral-B 123 Fresh Mint Toothpaste (Oral-B) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 48. Pepsodent Germi Check Toothpaste (Pepsodent) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 49. Probiotic mineral toothpaste (Super Teeth) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
- 50. Sensitive+whitening Toothpaste (Davids) — PureScore 64 (GOOD). Some ingredients are unmatched — open the product page.
Honest caveats
- Catalog ≠ every SKU on every shelf. Regional or new formulas may be missing.
- Top-rated is PureScore, not popularity. This page sorts the aisle by ingredient score.
- Classification noise. Prefer the product page and ingredient list over subcategory labels.
- Match coverage matters. Incomplete matches can pull a score down — open the detail.
- Formulations change. This table is fetched live from the catalog, not a frozen dump.
- The list is not padded. If fewer than 50 products match the aisle and the name filter, the page shows that shorter set. Junk from another aisle is not used to fill it.
- Taste, price, and nutrition are out of scope. High PureScore ≠ best everyday pick.
- This is not dental or medical advice. A high score is not a claim that a paste prevents cavities.
Where to go next
- Browse Toothpaste & Oral on Label Matter
- Open any product above and read the PureScore + ingredients
- Buy via View on Amazon (Associate link):
| Product | Buy |
|---|---|
| Truthpaste Truth paste Kids Botanical Toothpaste | View on Amazon |
| Colgate-Palmolive Kid's Natural Silly Strawberry Fluoride Anticavity Toothpaste | View on Amazon |
| Orajel Training Toothpaste | View on Amazon |
| up & up Kids' Toothpaste | View on Amazon |
| Jack N' Jill Natural Certified Toothpaste | View on Amazon |
| Tom's of Maine Kid's Natural Fluoride-Free Toothpaste | View on Amazon |
| Cocolab Cocoshine Whitening Toothpaste Pina Colada | View on Amazon |
| Hello Smiling Shark Fluoride Free Toothpaste | View on Amazon |
| urtekram Toothpaste tea tree | View on Amazon |
| Cocolab Cocoshine Whitening Toothpaste Delightful Mint | View on Amazon |
| Urtekram Toothpaste Aloe Vera | View on Amazon |
| Dr. Bronner's Spearmint All-One Toothpaste | View on Amazon |
| Burt's Bees Charcoal + Whitening Fluoride Toothpaste | View on Amazon |
| Tom's Of Maine Tom's Of Maine Toothpaste Whitening Peppermint | View on Amazon |
| Dr. Bronner's Toothpaste All-One Peppermint | View on Amazon |
| Tom's of Maine Whole Care Anticavity Toothpaste | View on Amazon |
| Dentitex Advanced Whitening Toothpaste | View on Amazon |
| Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Enamel Health & Whitening | View on Amazon |
| Crest Fluoride Anticavity Toothpaste | View on Amazon |
| Whole foods market Peppermint Fluoride Toothpaste | View on Amazon |
| Colgate Regular Cavity Protection Flouride Toothpaste | View on Amazon |
| Before n-HA SuperMint Whitening Toothpaste | View on Amazon |
| Red Seal Red Seal Baking Soda Toothpaste | View on Amazon |
| Colgate Clear Gel Zero Anticavity Flouride Toothpaste | View on Amazon |
| Sensodyne Pronamel Gentle Whitening Toothpaste | View on Amazon |
| K P NAMBOODIRI'S Toothpaste | View on Amazon |
| Coop Prix Garantie Toothpaste | View on Amazon |
| Urtekram Toothpaste Mint | View on Amazon |
| TePe Daily Toothpaste, Mild pepparmint | View on Amazon |
| Before Fluoride-Free Lemon Coconut Toothpaste | View on Amazon |
| Tom’s of Maine Natural Flouride-Free Toothpaste Fresh Mint | View on Amazon |
| Davids Natural Toothpaste Travel Size Charcoal + Peppermint Whitening+Antiplaque Toothpaste | View on Amazon |
| Colgate Winterfresh Cavity Protection Flouride Toothpaste | View on Amazon |
| Jack N' Jill Blueberry Natural Certified Toothpaste | View on Amazon |
| Terra & Co. Brilliant Black Toothpaste | View on Amazon |
| Burt's Bees Burt's Bees for kids fluoride-free toothpaste | View on Amazon |
| Davids Natural Toothpaste Spearmint Whitening+Antiplaque Toothpaste | View on Amazon |
| Marvis Toothpaste Marvis Ginger Mint | View on Amazon |
| bambaby Toothpaste Sweet Orange | View on Amazon |
| Cosmo Naturel Laboratoire Gravier Toothpaste clay organic sage | View on Amazon |
| Essential Oxygen BR brush Organic Toothpaste | View on Amazon |
| Davids Natural Toothpaste Charcoal + Peppermint Whitening+Antiplaque Toothpaste | View on Amazon |
| Colgate Colgate Triple Action Toothpaste | View on Amazon |
| RiseWell Kids Toothpaste | View on Amazon |
| Davids Natural Toothpaste Mild Mint Whitening+Enamel Health Nano-Hydroxyapatite Toothpaste | View on Amazon |
| Twice Oral Wellness Toothpaste | View on Amazon |
| Oral-B Oral-B 123 Fresh Mint Toothpaste | View on Amazon |
| Pepsodent Pepsodent Germi Check Toothpaste | View on Amazon |
| Super Teeth Probiotic mineral toothpaste | View on Amazon |
| Davids Sensitive+whitening Toothpaste | View on Amazon |
Disclosure
As an Amazon Associate, Label Matter earns from qualifying purchases. PureScores come from Label Matter's ingredient model and catalog data; they are not paid placements and are not medical, dietary, or nutritional advice. Scores can change when labels or data update.