—Limited data

17/19 ingredients recognized

Ingredient safety50

Formulation quality53

Contaminant risk100

Label transparency41

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Essential Everyday

Wheat Bran Flakes Cereal

Name: Wheat Bran Flakes Cereal
Brand: Essential Everyday

Food & Grocery Breakfast & Cereal0041303001783

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Flagged concerns

HIGH FRUCTOSE CORN SYRUP

Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.

SUGAR

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

WHOLE WHEAT, WHEAT BRAN, SUGAR, HIGH FRUCTOSE CORN SYRUP, SALT, MALT EXTRACT. VITAMINS AND MINERALS: IRON (FERRIC ORTHOPHOSPHATE), VITAMIN C (SODIUM ASCORBATE), CALCIUM (CALCIUM CARBONATE), VITAMIN A (PALMITATE), VITAMIN E (ACETATE), ZINC (ZINC OXIDE), NIACINAMIDE, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B12 (CYANOCOBALAMIN), VITAMIN B1 (THIAMINE MONONITRATE), FOLIC ACID, VITAMIN D (CHOLECALCIFEROL), VITAMIN B2 (RIBOFLAVIN).