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—Limited data

17/19 ingredients recognized

Ingredient safety59
Formulation quality46
Contaminant risk100
Label transparency41
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Essential Everyday

Cocoa Crispy Rice Sweetened Rice Cereal Made With Real Cocoa

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Flagged concerns

CONTAINS OR LESS OF: CORN SYRUP

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

ARTIFICIAL FLAVOR

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

CARAMEL COLOR

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

VITAMIN A PALMITATE

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

SUGAR

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

RICE, SUGAR, COCONUT OIL, COCOA (PROCESSED WITH ALKALI), CONTAINS 2% OR LESS OF: CORN SYRUP, SALT, CARAMEL COLOR, NATURAL AND ARTIFICIAL FLAVOR, WHEAT STARCH. VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN B12, VITAMIN A PALMITATE, VITAMIN D, REDUCED IRON, ZINC (ZINC OXIDE).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.