How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Essential everyday, crunchy oat squares cereal, cinnamon
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1 vitamins
May cause chromosomal damage; absorbed through skin.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oat flour, sugar, corn flour, whole grain wheat flour, rice flour, salt, tirpotassium phosphate, cinnamon, natural flavors, yellow 6, caramel color, vitamin e (mixed tocopherols) added to preserve freshness, yellow 5, red 40, blue 1. vitamins and minerals: calcium carbonate, reduced iron, niacinamide*, zinc oxide, pyridoxine hydrochloride*, riboflavin*, folic acid*, thiamin mononitrate*.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
