28/29 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 28 of 29 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Toasted multi-grain cereal with honey oat clusters & sliced strawberries, honey & oats with strawberries
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Corn, whole grain wheat, sugar, whole grain rolled oats, brown sugar, whole grain oat flour, rice, dried strawberries, corn syrup, canola oil, salt, malt syrup, honey, natural flavors (includes coconut), bht (a preservative), red 40, annatto extract (for color). vitamins and minerals: sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), alpha tocopherol acetate (vitamin e), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
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