—Limited data

12/13 ingredients recognized

Ingredient safety49

Formulation quality53

Contaminant risk100

Label transparency65

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 13 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Crispy, sweetened, whole wheat & rice cereal, crispy, sweetened, whole wheat & rice

Food & Grocery Breakfast & Cereal0041318292442

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Flagged concerns

high oleic canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

maltodextrin

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

sugar

High glycemic index; promotes inflammation and metabolic disease.

fructose

Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake

Full ingredient list

Whole grain wheat flour, sugar, rice flour, high oleic canola oil, fructose, maltodextrin, cinnamon, salt, trisodium phosphate, mixed tocopherols (vitamin e) added to preserve freshness. vitamins and minerals: calcium carbonate, tricalcium phosphate, sodi