22/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Frosted oat cereal
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Flagged concerns
titanium dioxide
Whitening agent; EU-banned as food additive since 2022 (E171) over genotoxicity concerns; nanoparticle accumulation.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oat flour, marshmallow pieces (sugar, modified corn starch, corn syrup, dextrose, gelatin, red 40, yellow 5, yellow 6, blue 1, natural and artificial flavor), sugar, wheat starch, corn syrup, salt, dicalcium phosphate, trisodium phosphate, titanium dioxide (for color), artificial flavor, bht (added to preserve freshness). vitamins and minerals: calcium carbonate, sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamine mononitrate (vitamin b1), vitamin a palmitate, folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
