24/28 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 24 of 28 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Whole wheat and rice cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
partial hydrogenated soybean oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
blue 2 & red 40 lakes
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
color added bht vitamins & minerals: vitamin nb1
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
contains or less of: dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
Whole grain wheat, sugar, rice flour, canola oil, and/or partial hydrogenated soybean oil, fructose, maltodextrin, contains 2% or less of: dextrose, salt, natural and artificial blueberry flavor, soy lecithin, blueberries, trisodium phosphate, blue 2 & red 40 lakes, color added bht (to preserve freshness). vitamins & minerals: vitamin nb1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate), vitamin d, reduced iron, zinc (zinc oxide), calcium carbonate.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent