How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 25 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crunchy Fruit & Nut Multigrain Cereal
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Flagged concerns
CANOLA OIL
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
CORN SYRUP
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
BHT VITAMINS
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
VITAMIN A PALMITATE
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
SUGAR
High glycemic index; promotes inflammation and metabolic disease.
BROWN SUGAR
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
WHOLE GRAIN WHEAT, RAISINS, SUGAR, WHOLE GRAIN ROLLED OATS, DATES, PECANS, BROWN SUGAR, RICE FLOUR, CANOLA OIL, CORN SYRUP, SALT, WHEAT FLOUR, MALTED BARLEY FLOUR, WHEY (FROM MILK), BHT (ADDED TO PRESERVE FRESHNESS). VITAMINS AND MINERALS: NIACINAMIDE, REDUCED IRON, ZINC OXIDE (SOURCE OF ZINC), VITAMIN B6, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), FOLIC ACID, VITAMIN B12, VITAMIN D.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent