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—Limited data

18/20 ingredients recognized

Ingredient safety52
Formulation quality58
Contaminant risk100
Label transparency37
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Millville

Sweetened Puffed Wheat Cereal

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Flagged concerns

CORN SYRUP

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

CARAMEL COLOR

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

VITAMIN A PALMITATE

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

SUGAR

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

SUGAR, WHEAT, CORN SYRUP, HONEY, SALT, CARAMEL COLOR, SOY LECITHIN, VITAMIN C (ASCORBIC ACID), CITRIC ACID, NIACIN (NIACINAMIDE), VITAMIN A PALMITATE, ZINC (ZINC OXIDE), FERRIC ORTHOPHOSPHATE (IRON), SODIUM ACETATE, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN D, VITAMIN B12, FOLATE (FOLIC ACID).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.