24/30 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 24 of 30 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Millville, berry kid's krunch, sweetened corn & oat cereal with marshmallows
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
soybean oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
red 3 & 40
Synthetic dye; FDA-banned from food January 2025; animal carcinogen; thyroid effects.
yellow 5 & 6
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Corn flour, sugar, marshmallows (sugar, modified, cornstarch, corn syrup, dextrose, gelatin, yellow 5 & 6, blue 1, red 40, artificial flavor), whole grain oat flour (includes the oat bran), canola oil, and/or coconut oil and/or soybean oil, brown sugar, syrup, salt, strawberry juice concentrate, sodium citrate, natural and artificial flavor, malic acid, yellow 5 & 6, red 3 & 40, blue 1, soy vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate), vitamin d, reduced iron, zinc (zinc oxide).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
