Label Matter
Scan
AislesIngredientsTop 10sHow it works
Theme
—Limited data

11/16 ingredients recognized

Ingredient safety58
Formulation quality70
Contaminant risk100
Label transparency45
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Millville

Frosted Shredded Wheat Bite Size, Lightly Sweetened Wohle Grain Wheat Cereal, Strawberry

View on Amazon (opens in a new tab)

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

bht

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, natural and artificial flavor, gelatin, vegetable juice (for color), bht (to preserve freshness), vitamins and minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, reduced iron, zinc (zinc oxide).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.