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Theme
58Fair
Ingredient safety50
Formulation quality43
Contaminant risk100
Label transparency52
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Millville

Crunchy Granola Raisin Bran Cereal

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Flagged concerns

CANOLA OIL MALTODEXTRIN

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

CORN SYRUP

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

NATURAL FLAVOR

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

CARAMEL COLOR

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

SUGAR

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

WHOLE GRAIN WHEAT, SUGAR, RAISINS, RICE, WHEAT BRAN, WHOLE GRAIN OATS, MOLASSES, GLYCERIN, CORN SYRUP, SALT, BARLEY MALT EXTRACT, OAT FLOUR, CANOLA OIL. MALTODEXTRIN, CINNAMON, NATURAL FLAVOR, CARAMEL COLOR, VITAMIN E (MIXED TOCOPHEROLS) ADDED TO PRESERVE

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.