—Limited data

15/17 ingredients recognized

Ingredient safety50

Formulation quality53

Contaminant risk100

Label transparency48

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Crispy sweetened whole wheat & rice cereal with real cinnamon, real cinnamon

Food & Grocery Breakfast & Cereal0041498325190

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

dextrose

Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike

maltodextrin

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

sugar

High glycemic index; promotes inflammation and metabolic disease.

fructose

Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake

Full ingredient list

Whole grain wheat, sugar, rice flour, canola oil, fructose, dextrose, maltodextrin, salt, calcium carbonate, cinnamon, soy lecithin, trisodium phosphate, caramel and annatto extract (color), natural flavor, rosemary extract (antioxidant). vitamins and min