How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crispy rice toasted rice cereal, crispy rice
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Flagged concerns
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, salt, malted barley syrup, mixed tocopherols (added to preserve freshness). vitamins and minerals: sodium ascorbate (vitamin c), reduced iron, niacinamide, alpha tocopherol acetate (vitamin e), pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent