How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 30 of 30 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened multi-grain cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
blue 1 vitamins
May cause chromosomal damage; absorbed through skin.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, salt, dicalcium phosphate, corn flour, dried apples, apple juice concentrate, cinnamon, yellow 6, baking soda, bht (a preservative), turmeric color, red 40, blue 1. vitamins and minerals: calcium carbonate, sodium ascorbate, niacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent