29/33 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 29 of 33 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened multi-grain cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
other natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar; whole grain corn flour; wheat flour; whole grain oat flour; oat fiber; soluble corn fiber; canola oil; salt; dicalcium phosphate; natural orange, lemon, cherry, blueberry, raspberry, lime and other natural flavors; red 40; blue 1; yellow 6; yellow 5; bht (a preservative). vitamins and minerals: calcium carbonate, sodium ascorbate (vitamin c), niacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent