25/26 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 25 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened multigrain cereal with real apple whirls & cinnamon, apple whirls & cinnamon
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
vitamin b12 bht added to packaging to help preserve freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, enriched bleached flour (bleached wheat flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), corn flour, whole oat flour, salt, apple juice concentrate, turmeric, blue 1, dehydrated apple, yellow 6, cinnamon, modified corn starch, red 40, annatto extract. vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), niacinamide, vitamin a (palmitate), zinc (zinc oxide), reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin d (cholecalciferol), vitamin b1 (thiamine hydrochloride), folic acid, vitamin b12 (cyanocobalamin). bht added to packaging to help preserve freshness.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent