22/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fruit whirls sweetened multi-grain cereal, fruit whirls
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
folic acid bht added to packaging to help preserve freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, enriched bleached flour (bleached wheat flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), corn flour, whole oat flour, blue 1, salt, natural flavor, red 40, turmeric oleoresin (color), yellow 6, annatto extract (color). vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), vitamin a (palmitate), niacinamide, zinc (zinc oxide), iron (reduced iron), vitamin b12 (cyanocobalamin), vitamin d (cholecalciferol), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamine hydrochloride), vitamin b2 (riboflavin), folic acid. bht added to packaging to help preserve freshness.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
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Quinoa Super Cereal Puffed Stars
97Excellent