20/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Magic shapes sweetened toasted oat cereal with marshmallows, marshmallows
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Flagged concerns
vitamin b12 bht added to packaging to help preserve freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole oat flour, marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, red 40, yellow 6, yellow 5, blue 1, sodium hexametaphosphate, natural and artificial flavor), sugar, wheat starch, modified corn starch, brown sugar, salt, tricalcium phosphate, tripotassium phosphate, color (caramel), mixed tocopherols (to preserve freshness). vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate, ascorbic acid), iron (ferrous fumarate), vitamin a (palmitate), niacinamide, zinc (zinc oxide), vitamin b1 (thiamine mononitrate), vitamin b6 (pyridoxine hydrochloride), vitamin d (cholecalciferol), vitamin b2 (riboflavin), folic acid, vitamin b12 (cyanocobalamin). bht added to packaging to help preserve freshness.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
