How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 11 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Classic gourmet premium granola cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain rolled oats, whole grain rolled wheat, brown sugar, canola oil, almonds, whey (milk)*, chicory inulin, honey, non fat dry milk*, natural flavor (with coconut components), mixed tocopherols added to preserve freshness.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent