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—Limited data

13/15 ingredients recognized

Ingredient safety58
Formulation quality50
Contaminant risk100
Label transparency55
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Strawberry Cream Mini Spooners

Lightly Sweetened Whole Grain Wheat Cereal

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Flagged concerns

RED 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

BLUE 1

May cause chromosomal damage; absorbed through skin.

BHT VITAMINS & MINERALS: VITAMIN B1

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

ARTIFICIAL FLAVOR

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

SUGAR

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

WHOLE GRAIN WHEAT, SUGAR, CONTAINS 2% OR LESS OF: NATURAL AND ARTIFICIAL FLAVOR, GELATIN, RED 40, BLUE 1, BHT (TO PRESERVE FRESHNESS). VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN B12, REDUCED IRON, ZINC (ZINC OXIDE).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.