—Limited data

15/18 ingredients recognized

Ingredient safety60

Formulation quality46

Contaminant risk100

Label transparency43

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Mom Brands

Sweetened rice cereal with real cocoa

Name: Sweetened rice cereal with real cocoa
Brand: Mom Brands

Food & Grocery Breakfast & Cereal0042400109754

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Flagged concerns

contains or less of: corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

caramel color

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, coconut oil, cocoa (processed with alkali), contains 2% or less of: corn syrup, salt, caramel color, natural and artificial flavor. vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin d, reduced iron, zinc (zinc oxide).