25/26 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 25 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Whole Wheat & Rice Cereal With Cinnamon
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Flagged concerns
PARTIALLY HYDROGENATED SOYBEAN OIL
Contains trans fats; strongly linked to cardiovascular disease.
CANOLA OIL
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
MALTODEXTRIN
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
CONTAINS OR LESS OF: DEXTROSE
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
CARAMEL COLOR
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
NATURAL FLAVOR BHT VITAMINS & MINERALS: VITAMIN B1
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
VITAMIN A PALMITATE
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
SUGAR
High glycemic index; promotes inflammation and metabolic disease.
FRUCTOSE
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
WHOLE GRAIN WHEAT, SUGAR, RICE FLOUR, CANOLA OIL AND/OR PARTIALLY HYDROGENATED SOYBEAN OIL, FRUCTOSE, MALTODEXTRIN, CONTAINS 2% OR LESS OF: DEXTROSE, SALT, CINNAMON, SOY LECITHIN, TRISODIUM PHOSPHATE, ANNATTO AND CARAMEL COLOR, NATURAL FLAVOR. BHT (TO PRESERVE FRESHNESS). VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN B12, VITAMIN A PALMITATE, VITAMIN C (SODIUM ASCORBATE), VITAMIN D, REDUCED IRON, ZINC (ZINC OXIDE), CALCIUM CARBONATE.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
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Quinoa Super Cereal Puffed Stars
97Excellent