22/23 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Berry colossal crunch cereal, berry
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn flour, sugar, whole grain oat flour, canola oil, molasses, contains 2% or less of salt, sodium citrate, natural and artificial flavor, malic acid, yellow 5, red 40, maltodextrin, soy lecithin, blue 1, yellow 6, bht added to preserve freshness. vitamins & minerals: ferric orthophosphate (source of iron), niacinamide (vitamin b3), zinc oxide (source of zinc), thiamin mononitrate (vitamin b1), calcium pantothenate (a b-vitamin), pyridoxine hydrochloride (vitamin b6), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent