—Limited data

13/16 ingredients recognized

Ingredient safety57

Formulation quality50

Contaminant risk100

Label transparency49

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Mom Brands

Lightly sweetened whole grain wheat cereal, strawberry cream

Name: Lightly sweetened whole grain wheat cereal, strawberry cream
Brand: Mom Brands

Food & Grocery Breakfast & Cereal0042400167822

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Flagged concerns

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

bht

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, contains 2% or less of: natural and artificial flavor, gelatin, red 40, blue 1, bht (to preserve freshness)., vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, reduced iron, zinc (zinc oxide).