—Limited data

19/21 ingredients recognized

Ingredient safety46

Formulation quality31

Contaminant risk100

Label transparency34

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Mom Brands

Sweetened rice cereal, sweetened rice cereal

Name: Sweetened rice cereal, sweetened rice cereal
Brand: Mom Brands

Food & Grocery Breakfast & Cereal0042400210153

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Flagged concerns

canola

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

sunflower oil

Industrial seed oil; high omega-6; refined and oxidation-prone when heated.

yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

yellow 5 vitamins & minerals: vitamin b1

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, corn syrup, canola and/or sunflower oil, contains 2% or less of: salt, natural and artificial flavor, blue 1, red 40, yellow 6, yellow 5. vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin d, reduced iron, zinc (zinc oxide).