12/16 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Multi-Grain Cereal
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Flagged concerns
yellow 6 niacin
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
other natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn, wheat and whole grain oat flour, sugar, salt, calcium carbonate, natural orange, lemon, cherry, blueberry, raspberry, lime and other natural flavors, vitamin c (sodium ascorbate and ascorbic acid), yellow 6. niacin (niacinamide), vitamin a palmitate
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent