18/20 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened whole grain oat cereal with real honey, whole grain honey nut toasted oats
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Flagged concerns
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
natural flavor vitamins
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain oat flour (includes the oat bran), sugar, wheat starch, honey, salt, brown sugar syrup, trisodium phosphate, caramel color, natural flavor. vitamins and minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide) vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate), vitamin d, reduced iron, zinc (zinc oxide), calcium carbonate.
Ingredient analysis
Cleaner alternatives
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