—Limited data

6/7 ingredients recognized

Ingredient safety63

Formulation quality88

Contaminant risk100

Label transparency83

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 6 of 7 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Whole grain frosted shredded wheat cereal, chocolate frosted shredded wheat

Food & Grocery Breakfast & Cereal0042400217459

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Flagged concerns

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, chocolate chips (sugar, chocolate liquor, cocoa butter, soy lecithin, vanilla), cocoa powder, natural flavor, gelatin, mixed tocopherols added to preserve freshness.