80Excellent

Ingredient safety64

Formulation quality82

Contaminant risk100

Label transparency96

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 6 of 6 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Frosted shredded wheat with protein cereal

Food & Grocery Breakfast & Cereal0042400217756

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Flagged concerns

bht to preserve freshness

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, isolated soy protein, gelatin, vitamin e (mixed tocopherols) and bht to preserve freshness.

Ingredient analysis

Whole grain wheat80

sugar40

isolated soy protein45

gelatin70

vitamin e92

bht to preserve freshness30

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.

97Excellent

Big Oz Industries Limited

Frosted shredded wheat with protein cereal

Flagged concerns

Full ingredient list

Ingredient analysis

Cleaner alternatives

Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal

Ancient harvest, quinoa hot cereal flakes

Quinoa Super Cereal Puffed Stars

Organic hot cereal