How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1 bht added to preserve freshness vitamins
May cause chromosomal damage; absorbed through skin.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Sugar, corn flour, wheat flour, whole grain oat flour, corn syrup, salt, contains 1% or less of: calcium carbonate, natural flavor, red 40, yellow 6, yellow 5, blue 1. bht added to preserve freshness. vitamins and minerals: ferric orthophosphate (source of iron), niacinamide (vitamin b3), zinc oxide (source of zinc), thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent