—Limited data

19/22 ingredients recognized

Ingredient safety55

Formulation quality42

Contaminant risk100

Label transparency29

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Mom Brands

Sweetened multigrain cereal

Name: Sweetened multigrain cereal
Brand: Mom Brands

Food & Grocery Breakfast & Cereal0042400232148

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

bht to preserve freshness vitamins & minerals: vitamin 81

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

natural flavors

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Corn, wheat and whole grain oat flour, sugar, corn syrup, salt, natural flavors, yellows 5 & 6, blue 1, red 40, bht to preserve freshness. vitamins & minerals: vitamin 81 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), folic acid, vitamin 86 (pyridoxine hydrochloride), vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate and ascorbic acid), vitamin d, reduced iron, zinc (zinc oxide), calcium carbonate.