—Limited data

17/20 ingredients recognized

Ingredient safety58

Formulation quality30

Contaminant risk100

Label transparency36

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Mom Brands

Sweetened rice cereal with cocoa & marshmallows

Name: Sweetened rice cereal with cocoa & marshmallows
Brand: Mom Brands

Food & Grocery Breakfast & Cereal0042400232179

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

caramel color

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, marshmallows (sugar, corn syrup, modified corn starch, gelatin, artificial flavor, natural flavor, blue 1), coconut oil, cocoa (processed with alkali), corn syrup, salt, caramel color, natural and artificial flavor, citric acid. vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin d, reduced iron, zinc (zinc oxide).