21/22 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Multigrain Cereal
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Flagged concerns
YELLOW 5 & 6
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
CORN SYRUP
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
RED 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
BLUE 1
May cause chromosomal damage; absorbed through skin.
BHT TO PRESERVE FRESHNESS VITAMINS & MINERALS: VITAMIN B1
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
NATURAL FLAVORS
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
VITAMIN A PALMITATE
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
SUGAR
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
CORN, WHEAT AND WHOLE GRAIN OAT FLOUR, SUGAR, CORN SYRUP, SALT, NATURAL FLAVORS, YELLOW 5 & 6, BLUE 1, RED 40, BHT TO PRESERVE FRESHNESS. VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), FOLIC ACID, VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B12, VITAMIN A PALMITATE, VITAMIN C (SODIUM ASCORBATE AND ASCORBIC ACID), VITAMIN D, REDUCED IRON, ZINC (ZINC OXIDE), CALCIUM CARBONATE.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent