29/30 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 29 of 30 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Whole grain wheat & bran cereal with raisins, cinnamon, and steel cut oat clusters
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht added for freshness vitamins & minerals: vitamin b1
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain wheat, sugar, raisins, rice, wheat bran, whole grain oats, brown sugar syrup, molasses, glycerin, corn syrup, salt, malt extract, whole grain oat flour, maltodextrin, cinnamon, canola oil, natural flavor, caramel color, malt flavor. mixed tocopherols and bht added for freshness. vitamins & minerals: vitamin b1 (thiamin mononitrate and thiamin hydrochloride), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin d, calcium pantothenate, reduced iron, zinc (zinc oxide).
Ingredient analysis
Cleaner alternatives
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