How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal
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Flagged concerns
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
natural flavor vitamins
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oat flour, sugar, wheat starch, honey, salt, calcium carbonate, trisodium phosphate, caramel color, molasses, natural flavor. vitamins and minerals: ferric orthophosphate (source of iron), niacinamide (vitamin b3), zinc oxide, thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent