70Good

Ingredient safety50

Formulation quality78

Contaminant risk100

Label transparency68

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 13 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened rice cereal with real cinnamon

Food & Grocery Breakfast & Cereal0042400277439

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

caramel color vitamins

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, canola oil, salt, cinnamon, caramel color. vitamins and minerals: ferric orthophosphate (source of iron), niacinamide (vitamin b3), zinc oxide, thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid.