—Limited data

19/22 ingredients recognized

Ingredient safety47

Formulation quality10

Contaminant risk100

Label transparency29

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Cereal

Food & Grocery Breakfast & Cereal0042400293897

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Flagged concerns

canola

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

sunflower oil

Industrial seed oil; high omega-6; refined and oxidation-prone when heated.

yellow 6 vitamins & minerals: vitamin b1

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

yellow 5

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, artificial flavor, yellows 5 & 6, blue 1, red 40), corn syrup, canola and/or sunflower oil, contains 2% or less of: salt, natural and artificial flavor, yellow 5, blue 1, red 40, yellow 6. vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin d, reduced iron, zinc (zinc oxide).