23/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal
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Flagged concerns
Canola Oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
Soybean Oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
Yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
Yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
Corn Syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
Red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
Blue 1
May cause chromosomal damage; absorbed through skin.
BHT
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
Natural Flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Vitamin A Palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
Full ingredient list
Rice, Sugar, Marshmallows (sugar, modified cornstarch, corn syrup, dextrose, gelatin, sodium hexametaphosphate, yellow 5, red 40, blue 1, yellow 6, artificial flavor), Corn Syrup, Canola Oil, Soybean Oil, Salt, Natural Flavor, Yellow 5, Yellow 6, Red 40, Citric Acid, Blue 1, BHT, Niacinamide (Vitamin B3), Vitamin A Palmitate, Reduced Iron, Zinc Oxide, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1), Vitamin D3, Folic Acid, Vitamin B12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent