66Good

Ingredient safety50

Formulation quality72

Contaminant risk100

Label transparency44

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Malt-O-Meal

Honey Buzzers Cereal

Name: Honey Buzzers Cereal
Brand: Malt-O-Meal

Food & Grocery Breakfast & Cereal0042400417422

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Flagged concerns

Yellow 5

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

Wheat Starch BHT added to preserve freshness Vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

Natural Flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

Vitamin A Palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Yellow Corn Flour, Sugar, Whole Grain Oat Flour, Whole Grain Yellow Corn Flour, Honey, Salt, Natural Flavor, Yellow 5, Wheat Starch. BHT added to preserve freshness. Vitamins and Minerals: Niacinamide (Vitamin B3), Reduced Iron, Zinc Oxide, Vitamin A Palmitate, Pyridoxine Hydrochloride (Vitamin B6), Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid, Vitamin D3, Vitamin B12. CONTAINS WHEAT.