23/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
strawberry shortcake malt o meal cereal
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Flagged concerns
canola
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
soybean oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
tbhq
Vision disturbances and DNA damage in animals; possible carcinogen at high doses.
bht added to preserve freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
whole grain wheat, sugar, rice, canola and/or soybean oil, fructose, maltodextrin, dried strawberries, salt, calcium carbonate, dextrose, soy lecithin, trisodium phosphate, natural and artificial flavor, tbhq and bht added to preserve freshness. vitamins and orthophosphate minerals: (source ferric of iron), niacinamide (vitamin b3), zinc oxide, thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid. contains wheat and soy.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent