25/27 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 25 of 27 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Berry Colossal Crunch Cereal
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
PARTIALLY HYDROGENATED SOYBEAN OIL
Contains trans fats; strongly linked to cardiovascular disease.
CANOLA OIL
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
RED 3 & 40
Synthetic dye; FDA-banned from food January 2025; animal carcinogen; thyroid effects.
YELLOW 5 & 6
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
BLUE 1
May cause chromosomal damage; absorbed through skin.
ARTIFICIAL FLAVOR
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
VITAMIN A PALMITATE
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
SUGAR
High glycemic index; promotes inflammation and metabolic disease.
BROWN SUGAR SYRUP
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
CORN FLOUR, SUGAR, WHOLE GRAIN OAT FLOUR (INCLUDES THE OAT BRAN), BROWN SUGAR SYRUP, COCONUT OIL AND/OR CANOLA OIL AND/OR PARTIALLY HYDROGENATED SOYBEAN OIL, SALT, STRAWBERRY JUICE CONCENTRATE, SODIUM CITRATE, NATURAL AND ARTIFICIAL FLAVOR, MALIC ACID, YELLOW 5 & 6, RED 3 & 40, BLUE 1, SOY LECITHIN. VITAMINK & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN B12, VITAMIN A PALMITATE, VITAMIN C (SODIUM ASCORBATE), VITAMIN D, REDUCED IRON, ZINC (ZINC OXIDE).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent