17/19 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 19 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened Rice Cereal With Natural & Artificial Fruit Flavors
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
CANOLA
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
SUNFLOWER OIL
Industrial seed oil; high omega-6; refined and oxidation-prone when heated.
YELLOW 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
YELLOW 5 VITAMIN & MINERALS: VITAMIN B1
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
CORN SYRUP
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
RED 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
BLUE 1
May cause chromosomal damage; absorbed through skin.
ARTIFICIAL FLAVOR
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
SUGAR
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
RICE, SUGAR, CORN SYRUP, CANOLA AND/OR SUNFLOWER OIL, CONTAINS 2% OR LESS OF: SALT, NATURAL AND ARTIFICIAL FLAVOR, BLUE 1, RED 40, YELLOW 6, YELLOW 5. VITAMIN & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN D, REDUCED IRON, ZINC (ZINC OXIDE).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent