—Limited data

14/15 ingredients recognized

Ingredient safety64

Formulation quality88

Contaminant risk100

Label transparency57

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Crispy Rice Cereal

Food & Grocery Breakfast & Cereal0046567011936

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Flagged concerns

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, salt, malt flavoring. vitamins and minerals: sodium ascorbate (vitamin c), reduced iron, alpha tocopherol acetate (vitamin e), niacinamide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d, vitamin b12.