How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 8 of 8 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Organic cocoa crispy rice cereal
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Flagged concerns
organic sunflower oil
Industrial seed oil; high omega-6; refined and oxidation-prone when heated.
organic tapioca syrup
Processed starch-derived sugar; high glycemic; very low nutrient density
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Full ingredient list
Organic rice flour, organic dried cane syrup, organic tapioca syrup, organic cocoa (processed with alkali), organic sunflower oil, natural flavor, sea salt, organic sunflower lecithin.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent